"A symbol of solidarity"

Alicia Vikander, designer of the ribbon

Alicia Vikander, designer of the ribbon

The Pink Ribbon 2016

Alicia Vikander has created this year’s pink ribbon and shares her personal story in the cancer awareness campaign.

    The Swedish Cancer Society has a long tradition of asking well-known Swedish creative profiles to create a pattern for their pink ribbon.
    For me, the pink ribbon is a symbol of solidarity which gives hope of overcoming the disease.

    Alicia Vikander

    2016 Oscar winner for Best Actress

    The Ribbon
    The design of the ribbon changes from year to year, but the purpose remains the same.
    The Purpose
    We raise money for Swedish cancer research and create awareness about breast cancer and cancer prevention.
    The Engagement
    Wear this year's pink ribbon, buy pink products, start a collection or give a donation.
    Buying a pink ribbon may feel like a drop in the ocean, but together many drops of water create a powerful wave. It’s an important contribution to cancer research so that more people survive and fewer fall ill.

    Alicia Vikander

    2016 Oscar winner for Best Actress

    Wear the pink ribbon for the one you love

    "I was very honoured when the Swedish Cancer Society asked me to design this year’s pink ribbon. I’ve seen what cancer can do to the ones you love, and this is my way of contributing to the cause."

    Alicia Vikander

    Internationally acclaimed actress

    Alicia Vikander was born in Gothenburg, Sweden and had her national breakthrough was with the movie Pure in 2010. Two years later, the Danish movie A Royal Affair, marked the starting point of her international career. In 2016, Vikander received an Academy Award for best supporting actress for the role as Gerda Wegener in the movie The Danish Girl.

    Breast cancer in Sweden

    Breast cancer is the most common type of cancer among women

    More than 8 000 women are diagnosed with breast cancer every year

    Around 50 men are diagnosed with breast cancer every year

    Today, more than 80% of breast cancer patients survive

    Each year, almost 1 400 women die from breast cancer

    The median age for a breast cancer diagnosis is just over 60 year

    About the Swedish Cancer Society

    The Swedish Cancer Society is an independent non-profit organization with the vision of finding cures for cancer. Our main task is to raise and distribute money for cancer research. As one of the largest financiers of cancer research in Sweden, the Swedish Cancer Society essentially acts as a national research council financing almost 500 research projects each year.